I personally don't like to be defined by what I do, what I eat, what I watch, what I listen to, or what I drive. I don't want to be defined at all. But operating a small business means that, to whatever small extent you can manage, you are selling yourself. I am an indie developer, and I make games and apps. There are many like me, but I am different. Why? Well, I don't really know exactly what puts me apart besides that fact that I'm me, and I produce things that have my own wrinkles and warts apparent in them. I personally like to develop with imperfections, because (as is the case with glitch-culture and the rise of Breaking Madden) you can make magic in some cases.
Switching avatars, doing more stream-of-conscious posting, learning what people are interested in learning about me and my company, and most importantly, putting out stellar product. That's what I'm about.