I'm a bit naive in that I think the product should sell itself. If it's good and I am looking for something that fulfills a need, I research and conclude whether that product is a good fit. This process can take Anywhere from 10 seconds to 3 months, depending on the don't have purchase. I don't have credit card debt and I don't have student loans. I realize that my mindset and lifestyle are in the minority in the states, so I need to start thinking like the majority if in going to be successful at anything.
This doesn't mean I should take advantage of the majority. I feel like there are too many companies and individuals trying to run a grift on the american consumer and it takes every ounce of my willpower to not shout about it from the mountaintop. Because really, what purpose would that serve? Whether you're trying to get people to buy Pace picate or car insurance or software, people know that its just a game of colors and sounds that evoke an emotion. I need to figure out how to evoke without playing that game.